: 10 Mistakes that Most People Make

By | September 16, 2019

Tips For Protecting Your E commerce Store From Traffic Fraud

Whereas you may reap a lot of benefits from automated traffic gaining you also risk opening doors to fraud. How this occurs is through having ads of your business not being viewed by real people but by robotic software. At the end of the day you will have views and clicks that does not translate to noticeable revenue for your business.

You must ensure that you are using the services of external and internal solution providers that have high credibility as an effective strategy of protecting your online store from traffic fraud. Among the things that you need to find out about the service provider is whether they are offering you fraud free solutions, their location as well as the platform upon which the program is running.

It is highly recommended to think about having your own tracking tools with a view of ensuring that your online store is safe from traffic frauds. This is paramount since you will have the advantage of weighing the outcomes that you have and the ones provided by the traffic service firm. Even though there might be a small variance on both results, the ones generated by the platform must be lower that your own.

You will have made the step in the right direction in your quest of safeguarding your online store from traffic fraud through the implementation of the approach that will assist you in ensuring that every click made is marked. This way you will be able to utilize the special identifiers whose function is to authenticate the existence of every click that is made. The factors that come into play in this case are the timing, identifiers that are peculiar and IP. Whenever too many clicks are noticed from a particular IP address, the alarm bells go off.

It is advisable to make a request to the traffic service provider to only put your ads on particular websites for the purpose of seeing to it that your online store is safe from traffic fraud. Why this is important is attributed to the fact that you will be able to stop using sites that you consider less reputable and ones that you are not well familiar with.

You must make sure that your online store campaigns are closely monitoring as a strategy of ensuring that your platform is protected from traffic fraud. This is crucial as you will have the ability to detect the bot activities and determine the appropriate time to block. This is informed by the fact that a high number of the ad fraud on mobile platforms is done through the manipulation of the attribution.